Many reviews are written just for the sake of it by persons who have no purchase record whatsoever. According to academic research, these reviews tend to be more negative than other reviews. They are written mainly by individuals who crave attention and recognition. Apparently, so we are told.

With the plethora of online entertainment now available at no cost, it is baffling why anyone would waste their time posting reviews that they have simply made up. But they do...

This is quite an alarming trait in an individual and one wonders where it all might lead. So far we have not seen many cases of extreme 'Trolling' of businesses, but they do exist and can get very nasty very quickly. Cross your fingers...

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